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Be Well at Bell Is Back — Bigger, Bolder, and Built Together
Sunday, January 24, 2027 · 11am–3pm · Bell Works, Holmdel NJ
You asked. We listened.
When I hosted the first Be Well Health and Wellness Expo at Bell Works a couple years ago, I didn't know exactly what it would become. I knew what I hoped it would feel like: a day where people could walk in curious and walk out a little more connected to themselves and perhaps interested in something new. What actually happened surprised even me. Strangers became friends. Practitioners who had never met started collaborating. And people kept asking the same question long after the doors closed: When is the next one?
Honestly, I've wanted to bring it back every single year. But between welcoming my twins and figuring out life in a whole new season, the timing never felt right. Now the right opportunity has presented itself, the right people have come together, and after being asked "when's the next one?" more times than I can count, I couldn't be more elated to say: it's actually happening.
Be Well returns on Sunday, January 24, 2027 at Bell Works in Holmdel, and this time we're building something much bigger: a full Health & Wellness Festival with roughly 70 exhibitors from across New Jersey, a lineup of speakers and classes, and spaces designed simply for you to slow down.
Why Be Well exists
"Wellness" has become one of the biggest buzzwords out there, and one of the biggest industries. According to the Global Wellness Institute, the global wellness economy reached $6.8 trillion in 2024, has doubled in size since 2013, and is now larger than tourism, sports, and IT, on track to near $10 trillion by 2029.
But ask ten people what wellness means and you'll get ten different answers. To some, it's fitness. To others, it's crystals and tarot cards. For some, it's their doctor and their annual checkup. For others, it's sustainability, or mental health, or facials, or a good night's sleep, or the friends they lean on. And so much more.
Most of us experience our wellbeing in pieces: a provider here, a class there, an app, a book, a recommendation from a friend. Be Well brings those pieces into one room for one day. It's meant to open your eyes to everything wellness can encompass, and to how each of those pieces can genuinely impact your life.
Our hope is simple. That a wellness rookie latches on to something new. That a diehard opens their mind to something else. That connections are made along the way. And that a day focused on pampering, educating, thriving, inspiring, and discovering carries far beyond January 24, into elevating your everyday.
From bootstrapped to built together
The first Be Well was bootstrapped entirely by me, from strategy and vision down to the nuts and bolts of execution, with a handful of incredibly supportive friends and family pitching in on the day. I'm proud of what we built. But I always knew it could be, and should be, so much more.
That's why I'm thrilled to share that Correlation is producing Be Well at Bell 2027 alongside four partners from different corners of wellness, each expanding our reach and what's possible for the day and the project as a whole:
Christina — founder of Spiritual Mama and a seasoned expo host, bringing years of experience creating events where practitioners and guests genuinely connect.
Stella — founder of Stella's Light, offering support for overwhelmed minds and exhausted nervous systems through Reiki, meditation, and wellness experiences. Stella is also a seasoned expo host alongside Christina.
Anna Maria — renowned interior designer known for creating zen, wellness-centered spaces, helping us design an environment that feels as restorative as the experiences inside it.
Lorenzo — a connector with roots in the local community and a strong pull with men, helping us bring more people, more voices, and more of the community into the room.
Together, we're building a day that feels elevated, inviting, and genuinely all-encompassing.
What's coming
A free festival floor open to the whole community, filled with local practitioners, brands, and businesses.
A ticketed experience with movement, classes, workshops, panels, talks, vendor discounts, plus restorative spaces built for slowing down.
A VIP track for an even more elevated day, with exclusive goodies, perks, and experiences.
Hands-on activations, samples, demos, and moments that invite you to try something, not just learn about it.
A day that gives back, with a portion of proceeds supporting a local nonprofit partner (to be announced soon).
We're looking for you
Be Well is only as strong as the people who bring it to life. We're now inviting sponsors, vendors, speakers, and workshop and class hosts across every corner of wellbeing, including:
Movement — yoga, Pilates, barre, dance, strength, mobility, run and walking clubs, studios and gyms
Nutrition — dietitians and nutrition coaches, healthy food and beverage brands, meal prep, supplements, functional and whole foods
Self-care — skincare and clean beauty, aromatherapy, journaling, creative and mindful practices
Recovery — massage, stretch therapy, chiropractic, physical therapy, cold and heat therapies, sleep and rest
Health & prevention — healthcare providers and health systems, screenings, women's and maternal health, mental and behavioral health, functional and integrative medicine
Mind & spirit — meditation, breathwork, sound healing, Reiki and energy work, crystals, tarot, intuitive and spiritual practices
Zen spaces — interior design, home and environment, sustainable and low-tox living
Community — nonprofits, support groups, family and parenting resources, workplace wellbeing, and local organizations doing good
Sponsors: play a bigger part
Sponsorship puts your brand at the heart of a festival built for engaged, wellness-minded guests from across New Jersey, people actively looking for ways to invest in their wellbeing. Beyond visibility, sponsors can shape the experience itself:
Expand your reach with logo placement across festival marketing, signage, and the day itself
Get in guests' hands with swag bag inserts
Own a signature experience, like the Restore Lounge or a cold plunge activation, so your brand becomes part of what people remember
Packages are available at every level of partnership.
Vendors & exhibitors: meet your people
Share your products and services face to face with a community that's already looking for what you offer, and connect with fellow practitioners and brands across the wellness spectrum.
Speakers, workshop & class hosts: lead the room
Lead a talk, panel, class, or hands-on session that leaves people inspired and equipped. Speaking and session slots are limited, so if you'd like to be considered, reach out soon.
A curated mix, by design
To keep the festival robust and varied, and to make sure every partner has room to shine, we're capping the number of partners in each category. That means a richer day for guests and a better experience for everyone involved. Spots will fill, especially speaker and session slots, so we encourage you to get in early. Early-bird rates are available through November 15.
Interested? Reach out at hello@bewellatbell.com or use the interest form at bewellatbell.com.
Save the date and be the first to know
Mark your calendar now: Sunday, January 24, 2027, 11am–3pm, at Bell Works in Holmdel.
Speakers, classes, VIP details, tickets, and more are being finalized now, and we'll share them in the coming weeks. Sign up at bewellatbell.com to be the first to know as each piece is set in stone, including early access when tickets open.
The first Be Well showed us what's possible when a community comes together around wellbeing. This one is going to show us how far that can go.
I can't wait to see you there.
— Chrissy
Founder, Correlation
Be Well at Bell, produced by Correlation
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